Lead‘Dubai Health’ Redefines Healthcare Landscape with new Brand Identity

‘Dubai Health’ Redefines Healthcare Landscape with new Brand Identity

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Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has given the nod to the revamped brand identity for ‘Dubai Health,’ marking a transformative leap in the emirate’s healthcare sector. Aligned with Dubai’s vision for healthcare excellence, the new brand focuses on patient care, education, and research, reflecting a commitment to global standards.

How does ‘Dubai Health’ plan to reshape global healthcare standards?

The logo, with its three arches symbolizing care, learning, and discovery anchored on a solid foundation of giving, signifies ‘Dubai Health’s’ dedication to becoming a global benchmark in healthcare. The initiative also supports Vice President Sheikh Mohammed bin Rashid Al Maktoum’s goal of positioning Dubai as a leading global healthcare destination.

Moreover, Overseeing six hospitals, 26 ambulatory health centers, and 20 medical fitness centers, ‘Dubai Health’ operates as the city’s first academic health system. The primary value of ‘Patient First’ spotlights the commitment to high-quality care and a positive patient experience.

What role does ‘Patient First’ play in Dubai Health’s commitment to high-quality care?

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Health Board of Directors, said: “The new brand identity builds on Dubai’s robust healthcare system and is a significant step towards shaping a new paradigm of excellence for the sector. The healthcare sector is the cornerstone of the wellbeing of our communities and pivotal to realising our vision of a world-class healthcare system. We are dedicated to continually enhancing Dubai’s health system and helping it evolve with a transformative care model poised to tangibly enhance community health and shape the future of healthcare in Dubai and beyond. Strengthening the sustainability and resilience of our health sector is integral to achieving the objectives outlined in the Dubai Economic Agenda, D33.”

With a focus on integration, innovation, and a patient-centric mindset, ‘Dubai Health’ stands composed to contribute significantly to the emirate’s vision of a world-class healthcare system, elevating the well-being of its communities.

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Since 2016, ‘Dubai Health’ has also contributed significantly to studies and research, issuing more than 1,114 scientific and clinical research papers. The importance of this research lies in recognising that individual well-being is a pivotal factor in prosperity and psychological comfort, subsequently impacting productivity and national development. The advancement of the academic healthcare sector stands as a key indicator of a country’s progress and the well-being of its citizens.

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