SPAG FINN Partners, a global integrated marketing and communications consultancy, has expanded its Hyderabad operations to strengthen support for India’s rapidly growing Global Capability Centre (GCC) ecosystem, particularly across the health, life sciences, MedTech and technology sectors.

As part of the expansion, Udit Joshi has been appointed to lead the Hyderabad office. Bringing more than 15 years of experience in branding, marketing and strategic communications, Joshi will help drive the firm’s long-term commitment to one of India’s fastest-growing innovation hubs.

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Hyderabad has emerged as a leading destination for Health, Pharma, MedTech and Technology GCCs. As these centres continue to grow, organizations are increasingly prioritizing corporate communications, executive visibility, employer branding, public affairs and stakeholder engagement to strengthen their reputation and global influence.

Commenting on the expansion, Aman Gupta, Managing Partner, SPAG FINN Partners said, “the next phase of India’s GCC growth will be defined not only by investment but by the strategic value organizations create. He noted that as GCCs drive innovation and business transformation, communications has become a critical capability for building leadership visibility, attracting talent and strengthening stakeholder trust.”

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Udit Joshi added that communications is becoming a strategic differentiator for GCCs, with reputation, storytelling and leadership visibility playing an increasingly important role in shaping the future of India’s innovation ecosystem.

The company believes that as India reinforces its position as a global GCC destination, organizations that effectively communicate their innovation, culture and societal impact will be better positioned to attract talent, deepen stakeholder trust and strengthen their global competitive advantage.