Day three of the Global Health Exhibition (GHE) 2025 placed a powerful spotlight on Saudi Arabia’s growing commitment to quality of life, longevity, and wellness, aligning closely with the national goals of Vision 2030.
From immersive health tech activations to panels on community wellbeing, the exhibition underscores how Saudi Arabia is investing for a healthier, longer-living population through innovation, collaboration, and inclusive engagement.
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Taking place in Riyadh from 27-30 October, GHE is held under the patronage of the Ministry of Health, supported by Vision 2030 and the Health Sector Transformation Program, and organised by Tahaluf.
Building a healthier nation through Vision 2030
At the forefront of Saudi Arabia’s Vision 2030, the drive to create a healthier nation is gaining momentum. HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President at Saudi Sports for All Federation (SFA), Founder & Chief Executive Officer, KBW Ventures highlighted this, emphasising the role of sports innovation and community wellness in shaping a more active and health-conscious society.
Speaking with Mark Davies, Chief Health Office at IBM, His Royal Highness highlighted Saudi Arabia’s ambition to have 27% of its population physically active by 2030. Saudi Arabia continues to prioritise access to activity, with events designed for remote communities, older adults, and people with disabilities, including the national marathon, which offers distances from 4K to 42K for all ages.
With two-thirds of the population under 35, HRH Prince Khaled bin Alwaleed bin Talal Al Saud emphasised the role of AI and wearable technology in early detection and prevention, noting “AI won’t just predict illness, it will empower people to prevent it.” The session called for a cultural shift to embrace entrepreneurial failure as a driver of health innovation.
HRH Princess Dr Haya Bint Khaled Bin Bandar Al Saud, Senior Vice President of Hevalution, addressed the audience on the science of longevity during the panel discussion Rethinking Success in Healthcare: From Lifespan to Healthspan and Life Quality. Her Royal Highness emphasised the significance of healthspan over lifespan, highlighting the need to extend the years people live in good health. “It’s not the number of years we live…it’s the number of years we are in good health,” she remarked.
Pioneering longevity and wellness in global healthcare
From advancing elite sports medicine to shaping preventive health strategies, global experts and Saudi innovators are convening at GHE to establish a new era of longevity and wellness.
Dr. Katharina Grimm, FIFA Medical Lead, explored how elite sports medicine and technology can enhance player care and community wellness. Explaining how football’s universal appeal can drive global health conversations, Dr Grimm explained: “Football is a global language, and we are using this language to speak about health.” She outlined FIFA’s holistic approach to player care, which now includes mental wellbeing, sleep, and nutrition. FIFA’s medical strategies are now being adopted by host nations, allowing for standardised emergency and health systems across games.
A new era for wellness
One of the most anticipated features of Global Health Exhibition 2025 is VIBE, Powered by LiveWell, which debuts as the region’s leading platform for wellness, longevity, and innovation. New for this year, VIBE brings together global experts, youth innovators, and health tech pioneers to explore the future of healthy living.
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VIBE features a range of interactive experiences designed to promote quality of life, including wellness technology spotlights on wearable health devices and the Technogym Health Check-Up Station, alongside the Immersive Active Arena where visitors can engage in VR workouts and simulation-based fitness challenges.
