Pharmaceutical Press, the knowledge business of the Royal Pharmaceutical Society, will attend WHX Dubai 2026 to highlight medication errors as a major yet preventable threat to patient safety.
Pharmaceutical Press, the knowledge business of the Royal Pharmaceutical Society, will attend WHX Dubai 2026 to shine a spotlight on one of the most pressing – yet preventable – threats to patient safety worldwide: medication errors.
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At WHX Dubai 2026, Pharmaceutical Press will demonstrate how its evidence-based pharmaceutical knowledge supports confident decisions about the safe and effective use of medicines, and reduces harm from medication errors.
Easy to access online through MedicinesComplete or via licensed feed into clinical decision support tools and apps, Pharmaceutical Press essential knowledge empowers health professionals to enhance patient safety and care.
Medication errors remain a leading cause of avoidable harm globally. The World Health Organization (WHO) estimates that nearly 50% of preventable patient harm is linked to the inappropriate use of medicines, with a quarter of incidents resulting in severe or life-threatening outcomes.
Recent research illustrates the scale of the challenge. An estimated 237 million medication errors occur annually in England alone, with 66 million considered potentially significant. Experts warn that similar trends are emerging worldwide as medicines become more complex and patients are increasingly treated with multiple therapies.
โMedication errors are not a niche issue, they are a global patient safety crisis,โย said Nic Potter, Managing Director, Pharmaceutical Press.
โAs health systems grow more complex, access to trusted, evidence-based medicines information at the point of care is no longer optional, it is essential. WHX Dubai provides a vital forum to work with international partners to reduce preventable harm and protect patients.โ
At WHX Dubai 2026, Pharmaceutical Press will engage with healthcare leaders, policymakers, clinicians, and digital health innovators from across the Middle East and beyond, sharing insights into how stronger medication systems, better education, and trusted clinical knowledge can significantly reduce avoidable harm.
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Health professionals attending WHX Dubai 2026 are invited to request a complimentary trial of MedicinesComplete.
