Abbott has launched a new ready-to-feed liquid infant formula made with whole milk in the United States, offering parents another option alongside existing powdered formulas.
The new Similac 360 Total Care Made With Whole Milk combines whole milk with a blend of five prebiotics known as human milk oligosaccharides (HMOs). According to Abbott, the formula is designed to support infants’ immune systems, brain development and digestive health.
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Unlike powdered formula, the ready-to-feed product does not require mixing or preparation. It is commercially sterile and can be fed directly from the container, providing added convenience for families at home or while travelling.
“Parents have been asking for more whole milk options, and we wanted to give them something they couldn’t get anywhere else,” said Misha Pardubicka-Jenkins, Abbott’s U.S. vice president and general manager for pediatric nutrition. “We decided on a liquid-only approach to give families the benefits of whole milk, the convenience of a formula that’s ready when baby is, and the reassurance that comes with a commercially sterile liquid formula. And through launch, we’ll make it accessible to more families by offering it at powder-like prices.”
The product is initially available through Target and Amazon, with distribution expected to expand to Walmart and other retailers, grocery stores, pharmacies and club stores in the coming weeks. The launch adds a whole-milk option to Abbott’s infant nutrition portfolio while giving families greater flexibility in choosing between ready-to-feed liquid and powdered formula.
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“As a pediatrician, I’ve spent decades helping parents navigate infant feeding, so I know how meaningful it is to find a formula option parents feel confident choosing,” said Karyn Wulf, M.D., pediatrician and senior medical director in Abbott’s nutrition division. “All Similac formulas start with high-quality ingredients that provide the essential nutrition babies need to grow and develop. Ready-to-feed infant formulas offer parents convenience because they require no mixing and the reassurance that comes with a commercially sterile liquid.”
