In recognition of Breast Cancer Awareness Month, Deliveroo UAE has partnered with Sheikh Shakhbout Medical City (SSMC). SSMC, a top UAE hospital, raises awareness for early breast cancer screening and detection.
 
Throughout October, Deliveroo will include fortune cookies in orders dispatched from their Editions cloud kitchen site in Abu Dhabi. These fortune cookies carry a message encouraging women to prioritize their well-being and schedule a breast cancer screening. The campaign seeks to inspire women to undergo regular check-ups and early detection.
 
Ziad Zein, Commercial and Growth Director at Deliveroo said, “We at Deliveroo are on a mission to nourish not just the appetites, but also the well-being of our community. We extend our gratitude to Sheikh Shakhbout Medical City (SSMC) for the meaningful collaboration. Together, We raise awareness for an important cause through our newly launched Editions site in Abu Dhabi. We’re not just delivering food, we’re delivering care, one meal at a time.”
 
Dr. Dany Badreddine, Deputy Chief Operating Officer at SSMC said, “Breast cancer is a collective concern that necessitates the involvement of every facet of our community to effectively address its severity. In our efforts to raise awareness about the significance of early detection, we are proud to join hands with Deliveroo to educate the community. Early detection of breast cancer holds immense importance as it correlates with improved survival rates.”
 
Deliveroo and SSMC collaborate, emphasizing a shared commitment to community well-being. Together, they empower women to prioritize regular breast cancer screenings. They aim to make a significant impact in the fight against breast cancer.