Dubai, UAE- December 2023- Medcare, a prominent healthcare brand in Dubai and Sharjah, has partnered with Andrey Rublev, the accomplished 26-year-old Russian professional tennis player, to highlight the importance of health and well-being. This collaboration aligns perfectly with Medcare’s “Happiness Begins with Health” campaign, focusing on exceptional clinical excellence and world-class facilities.
Andrey Rublev, known for winning 14 ATP singles championships, including an ATP 1000 title in Monte Carlo this year, will also endorse Aster Pharmacy’s Wellness, Nutrition, and Lifestyle segment. The segment offers various top brands and products to support individuals in their health and wellness journeys.
Announcing the partnership, Andrey Rublev stated, “As a professional athlete, I’ve always been an advocate of health, fitness and healthy living. Partnering with Medcare’s “Happiness Begins with Health” campaign, as well as Aster Pharmacy’s focus on Delivering Good Health and happiness, makes perfect sense to me. Joining the company is an opportunity for me to make an impact on people’s lives and I hope that my vision for a healthier society will encourage people and their families to be proactive about staying healthy.”
Alisha Moopen, Managing Director and Group CEO of Aster DM Healthcare GCC, expressed her enthusiasm for the collaboration by saying, “Andrey Rublev joining us as our brand ambassador aligns with our aim to encourage people to prioritize their own health, wellbeing and fitness. As one of the leading athletes and tennis champions, his commitment to fitness and healthy living is remarkable and we are confident that as our ambassador for Medcare and Aster Pharmacy, he would be able to share our message with a global audience and encourage them to take proactive measures to safeguard their own and their family’s health.”
Speaking on the connect between sports and health, Rahul Kadavakolu, Group Chief Marketing Officer of Aster DM Healthcare said, “Andrey is one of the fittest athletes and an icon for the current and next generation athletes and fans. The link between health and the world of sports is inseparable and as we encourage our customers and patients to prioritize their own health and well-being, there can be no-one better than Andrey to help spread our message across GCC and the rest of the world.”
As part of this collaboration, Medcare demonstrates its commitment to healthy living and empowering healthcare providers with innovative solutions. Andrey’s support of Aster Pharmacy’s segment further strengthens the partnership, offering individuals access to innovative wellness solutions. As a result of this collaboration, a significant contribution will be made towards encouraging a proactive approach to health and well-being in the Middle East and beyond.
