Aster Clinics and Nezo Salt have partnered for a month-long Breast Cancer Awareness campaign running from 1 to 31 October 2026 across the UAE, Oman, Qatar and Bahrain. The initiative aims to encourage women to prioritise breast health and seek timely medical assessment through awareness activities and accessible screening services.
Breast cancer accounts for 21.4% of new cancer cases in the UAE, with 1,030 diagnoses, according to the announcement. The campaign highlights the importance of recognising potential warning signs, understanding changes in the body and seeking medical advice when concerns arise.
As part of the initiative, Aster Clinics will offer free physical breast examinations at participating clinics across all four countries. Following a doctor’s consultation, breast ultrasound will be available for AED 149 and mammography for AED 199, with the appropriate examination recommended based on individual clinical assessment and screening needs. Campaign vouchers are valid until 31 December 2026.
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Dr. Sherbaz Bichu, CEO – Aster Hospital & Clinics, UAE, Oman & Bahrain, said, “Early detection and timely intervention can dramatically improve breast cancer outcomes. However, warning signs are often overlooked, not only by the public but at times even by healthcare professionals, highlighting the importance of regular self-examination and awareness of one’s own body and seek medical advice if they notice any concerns. Through our partnership with Nezo Salt, we aim to empower women to take proactive steps toward breast health, as early detection remains one of the most effective ways to save lives.”
Nezo Salt will support the campaign through retail activations, sampling of 10g salt packs via Noon Minutes and in-store promoters, hypermarket branding and wellness talks organised with Aster Clinics. Co-branded materials will direct women to the clinics for examinations and medical advice.
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The partnership aims to extend breast cancer awareness beyond healthcare facilities by reaching women through everyday consumer channels. Both organisations hope the initiative will encourage earlier detection and help women make breast health a year-round priority.
Ms. Pujha Patankar, Marketing Manager, Nezo Middle East, said, “Breast cancer awareness should reach women wherever they are. This partnership brings the message into everyday consumer spaces and makes initial breast health checks more accessible. By combining Nezo’s retail reach with Aster Clinics’ healthcare network, we hope to encourage women to prioritise breast health year-round.”
