Sharjah, UAE – 8 May 2025 – smart, the contemporary sustainable mobility brand presented by AW Rostamani Group in the UAE, proudly partnered with the American University of Sharjah (AUS) as the official mobility partner for the three-day ‘Get Active for Education’ initiative (April 8–10, 2025). The event combined healthy living with meaningful giving—raising vital funds for AUS’s scholarship programme to support students of determination and those facing financial challenges in accessing higher education.
The event’s centrepiece, a 2K walkathon, saw the first 100 finishers unlock smart’s pledge of AED 100 per participant—resulting in a total contribution of AED 10,000 to AUS’s scholarship fund. Over 500 students, faculty members, and local business representatives also participated in the Corporate and Student Games semi-finals and finals, promoting wellness, teamwork, and inclusive engagement across the AUS community.
Campus-goers were invited to test-drive smart’s innovative electric vehicles (EVs), reinforcing the brand’s commitment to sustainability and offering hands-on experiences with cutting-edge green mobility.
“Our collaboration with AUS on Get Active for Education exemplifies smart’s vision to lead with purpose,” said Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group. “Through combining physical activity with a scholarship drive, we’re advancing sustainable transport while investing in the future of students who face social or financial barriers. Together with the AUS community, we’re driving toward a more inclusive, forward-thinking tomorrow. We’re excited to see the continued impact of this partnership and look forward to future collaborations that build on its success.”
This initiative aligns with the UAE Energy Strategy 2050, which aims to triple the share of renewable energy and achieve net-zero emissions by mid-century. smart’s participation highlighted how EV adoption and community engagement can work in tandem to reduce carbon footprints and promote sustainability awareness.
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At the event’s closing ceremony, AUS presented smart with a commemorative plaque, recognizing the brand’s generous contribution and its role in championing accessible education. The honour reflects the power of strategic collaboration between academia and industry to spark real-world impact.
The success of Get Active for Education illustrates how purpose-led mobility brands like smart can act as drivers of social progress—by funding education, promoting health, and accelerating environmental responsibility. Looking ahead, smart aims to build on this partnership with AUS through future initiatives that further unite innovation, accessibility, and sustainability.
