On November 23, 2024, the serene Ivy’s Secret Garden in Dubai hosted the highly anticipated Wellness Marketing Collective, an event by the Women Marketers Collective (WMC) that brought together over 40 dynamic women, including founders, solopreneurs, and marketers.
By highlighting the convergence of wellness with other industries such as FMCG, retail, beauty services, hospitality, and technology, the event aimed to equip attendees with actionable insights and foster meaningful connections. As Neha Agarwal, founder of WMC, shared, “Wellness marketing is no longer confined to a niche—it’s a powerful, cross-industry movement that’s reshaping consumer behavior and brand strategies.”
However, The Wellness Marketing Collective wasn’t just about marketing tips—it was about building a deeper understanding of the wellness sector, its connection to other industries, and how brands can make an authentic impact.
The session began with Neha Agarwal introducing the WMC and setting the context for the event. Neha shared the latest trends shaping the future of wellness marketing, providing attendees with a comprehensive overview of where the industry is headed. These insights provided a strong foundation for the event, setting the tone for the dynamic discussions and sessions that followed. “Understanding these trends is not just about staying relevant—it’s about shaping the future of wellness marketing,” Neha emphasized.
A Transformative Day for Women in Marketing
The Wellness Marketing Collective was a fusion of knowledge sharing, professional growth, and meaningful connections.
The event featured a stellar lineup of speakers who shared actionable strategies and case studies:
Lucía López, Head of Marketing at Embody Fitness, captivated attendees with her session on the importance of personalization, creative budgeting, and maintaining client relationships beyond program completion. Hana Feidi, founder of HEAL & ZEAL Digital, shared success stories of how she has helped her clients establish impactful digital identities and connect with their target audiences effectively.
“It’s inspiring to see how women in marketing are harnessing their creativity and expertise to transform industries like wellness. This event was designed to celebrate those successes and provide a platform for continued growth,” Neha Agarwal added.
Also Read: How Dubai is Pioneering Cognitive Wellness Alongside Physical Fitness
Moreover, The event’s highlight was the panel discussion featuring sponsors Edible Health, YogalogyLife, VMeals, and Wealth of Wellness, who shared actionable insights into wellness marketing. Their contributions, including product showcases, wellness samples, and exclusive giveaways, added vibrancy to the event and demonstrated the power of aligning brands with the wellness narrative.
Neha Agarwal founded the WMC with a clear mission: to empower women in marketing by fostering a supportive and collaborative community. Neha envisioned a space where women could connect, learn, and thrive in their professional journeys.
Furthermore, The Wellness Marketing Collective was a huge success, celebrating the power of community and collaboration to spark meaningful change. Each collective planned by WMC is unique—no two are ever the same in theme, topic, or takeaways. Attendees left feeling inspired, with fresh insights, valuable connections, and actionable knowledge.
