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MedEdge MEA > Featured > Where Hope Begins: Transforming Fertility Care at Sidra Medicine
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Where Hope Begins: Transforming Fertility Care at Sidra Medicine

Prof. Johnny Awwad
Prof. Johnny Awwad
Published: July 21, 2025
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The journey to parenthood is one of the most personal and emotional experiences in a personโ€™s life. Around the world and here in Qatar, fertility services are seeing more demand than ever before. Yet, fertility struggles are more than a medical concern. They touch every aspect of life: emotional, social, and cultural. At Sidra Medicine, we recognize that fertility care must reflect this complexity. It does not begin with procedures but rather with empathy and understanding.

Contents
  • Integrated womenโ€™s health
  • Laboratory innovation leadership

Integrated womenโ€™s health

Sidra Medicine offers a model of care that is both comprehensive and uniquely tailored to each patient. We have embedded our fertility services within the wider framework of womenโ€™s health, treating conditions like polycystic ovary syndrome, endometriosis, fibroids, and diminished ovarian reserve as integral aspects of a womanโ€™s overall health and well-being. By optimizing health before conception, we offer women not only improved success rates but also greater autonomy and informed choices throughout their reproductive journey.

โ€œFertility care does not begin with procedures but rather with empathy andย understanding.โ€

Since the launch of our in vitro fertilization (IVF) services, Sidra Medicine has achieved milestones that set us apart. Our success rates consistently rank in the top ten percent when benchmarked against United Kingdom and United States national standards. More than just numbers, these achievements reflect our commitment to excellence, innovation, and compassionate care. We are proud to offer some of the most advanced technologies in the field. From preimplantation genetic testing that screens embryos for inherited conditions, to fertility preservation options for patients facing cancer treatments, and advanced diagnostics for male infertility, our services are designed to meet the highest international standards.

Laboratory innovation leadership

Innovation powers our work. Time-lapse embryo imaging allows our specialists to monitor embryo development continuously and noninvasively, while electronic witness systems ensure the utmost safety and accuracy in the laboratory. Our commitment to innovation is also evident in our dedication to safe, evidence-based practices such as single embryo transfer, which prioritizes the health of both mother and baby by reducing the risks associated with multiple pregnancies.

โ€œFertility care is about more than starting a family. It is about restoring confidence, honouring choice, and helping people build the future ofย theirย dreams.โ€

Sidra Medicine is also helping shape the future of fertility care in the Middle East. In 2024, we proudly hosted the 31st Annual Scientific Meeting of the Middle East Fertility Society (MEFS) in Doha, a landmark event that brought global experts together, sparking critical conversations about fertility challenges in the Middle East. Sidra Medicineโ€™s innovative research also earned global acclaim, winning the prestigious โ€˜Samir Abbas Best Research Awardโ€™ at MEFS 2024. These milestones reflect Sidra Medicineโ€™s broader mission: to support Qatarโ€™s National Health Strategy by offering world-class centres of excellence that meet the evolving needs of our community. Today, families no longer need to travel abroad in search of top-tier fertility treatment. They can find hope, healing, and excellence here at home.

Yet what truly sets Sidra Medicine apart is the human dimension of our care. We understand that every fertility journey is different, medically, emotionally, and culturally. Our patient-centric philosophy ensures that

ย treatment plans are not only clinically sound but also deeply respectful of each individualโ€™s values and circumstances. Our multidisciplinary teams, comprised of reproductive endocrinologists, minimally invasive surgeons, genetic counsellors, embryologists, and mental health professionals, work together to support our patients at every step of their journey. Privacy, dignity, and emotional warmth are at the heart of everything we do.

Fertility care is about more than starting a family. It is about restoring confidence, honouring choice, and helping people build the future of their dreams. At Sidra Medicine, this mission inspires us every single day.

Prof. Johnny Awwad

Chair of Womenโ€™s Services

Sidra Medicine

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