Innovation & TechPureHealth Launches 'Pura' AI Health App for Longevity and Wellness

PureHealth Launches ‘Pura’ AI Health App for Longevity and Wellness

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PureHealth, the largest healthcare platform in the Middle East, has announced the launch of Pura, an innovative AI-powered app aimed at advancing the science of longevity. Pura seamlessly integrates traditional healthcare facilities and data with artificial intelligence. It ushers in a new era of healthcare accessibility and individualized solutions.
Pura, a comprehensive digital health partner, amalgamates healthcare information from various sources, including real-time data from wearable devices. It offers a multitude of patient-centric health services on one platform. These include teleconsultations, medication management and adherence, diabetes management, mental wellness, and overall fitness.
One of the unique features of Pura is its “PureScore,” the Middle East’s first evidence-based dynamic score. Developed in partnership with MBZUAI, PureScore assesses an individual’s current health and well-being, encouraging informed decisions for improved health and fitness.

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Shaista Asif, Co-Founder and Group Chief Operating Officer at PureHealth, said “Pura represents a significant step forward in our mission to provide accessible, innovative, and individualized healthcare solutions, taking healthcare to the cloud, to the edge and to your homes. With the power of artificial intelligence and PureScore, we empower individuals. To take control of their health and well-being as never before. We are delighted to expand our digital footprint. By taking this Abu Dhabi developed solution to the world, we amplify healthcare accessibility and empower individuals through innovative technology solutions. At PureHealth, we are on a continuous journey of adaptation and growth. Harnessing digital-first methods and cloud-based healthcare solutions, we champion AI-driven advances in the healthcare sector.”

Pura offers customized modules to cater to diverse healthcare needs, designed as a global solution. Future developments will include virtual at-home consultations and medicine delivery services.

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