Dubai, UAE- November 2024- This Movember, MCN and McCann Health, in collaboration with Harley-Davidson, L’Oréal Paris, and the local Enigmas Motorcycle Club, launched “Check Your Ride” initiative to raise awareness for prostate health and the importance of early cancer detection. With over 150 riders participating, the event transformed every bike check into a health check, inspiring men to prioritise their health as much as their motorcycles.
The initiative began with a morning ride through the streets of Dubai, culminating at Riverland, Dubai Parks and Resorts. As part of “Check Your Ride,” participants had their motorcycles serviced at Harley-Davidson centres across the UAE while being encouraged to undergo prostate cancer screenings facilitated by the Dr. Sulaiman Al Habib Medical Group. This creative approach delivered a crucial message about the importance of early detection and regular screening for prostate cancer, one of the most common cancers affecting men.
Karen Kamel- Regional Managing Director, McCann Health, Middle East says: “This initiative is a powerful example of how we can drive meaningful change by combining creativity with purpose. At McCann Health, our mission is to address critical health challenges in innovative ways that resonate with communities. ‘Check Your Ride’ underscores the importance of empowering men to prioritise their health, and we are proud to lead efforts that inspire action and promote early detection. Collaborating with Harley-Davidson, L’Oréal Paris and the Enigmas Motorcycle Club allows us to amplify this message and make a tangible impact on lives.”
Nael Basily – General Manager, McCann Health Middle East says: ‘Check Your Ride’ has become more than just an event; it’s a movement that has grown exponentially over the past three years. This growth highlights a profound shift in awareness and commitment to men’s health within our community. Every year, we see more riders joining and more conversations sparked about the importance of regular checkups. This initiative is a testament to our dedication to saving lives through early detection and education, and we are proud to champion this cause alongside such passionate partners.”
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Furthermore, The “Check Your Ride” initiative aligns with MCN’s broader commitment to health and wellness advocacy, extending beyond the workplace to drive community impact. By supporting this program, MCN reinforces its dedication to fostering a culture of holistic wellness that includes physical, mental, and preventive health.
