Dubai: Miss Universe Bahrain 2023 Lujane Yacoub and Miss Universe Pakistan 2023 Erica Robin actively promote halal and wellness travel in the Philippines. This follows the country’s win of the Emerging Muslim-Friendly Destination Award earlier this year.

The Philippines’ government aims to boost foreign arrivals from the Middle East and Muslim-majority nations. Tourism Undersecretary Myra Paz Valderrosa-Abubakar hopes the Miss Universes’ visit will have a positive influence on the global Muslim community. This, in turn, is expected to attract Muslim travelers from around the world to explore the nation’s beauty and culture.

Under the leadership of Dubai-based Filipino Josh Yugen, Founder of Yugen PR & Events, the queens arrived in Manila. They collaborate with the Philippine Department of Tourism to promote the ‘Halal and Wellness Tourism’ campaign. It begins with the eco-luxury resort, The Farm at San Benito.

This renowned resort offers halal experiences and emphasizes self-care, holistic healing, and cultural inclusivity. The campaign aims to attract travelers from the Gulf and ASEAN regions.

Jennifer Sanvictores, The Farm at San Benito, expresses excitement about the alliance and highlights the goal of attracting travelers and ensuring the queens’ well-being during their stay.

Josh Yugen emphasizes the importance of elevating the Filipino welcome to the Middle East by offering halal options and world-class wellness programs. He believes the Miss Universe Bahrain and Pakistan’s involvement will effectively convey these messages.

Miss Universe Bahrain and Pakistan will stay in the Philippines for several weeks to prepare for the upcoming Miss Universe competition. A full Filipino team will assist in their training.

This collaborative effort aims to boost tourism and showcase the Philippines as a welcoming and attractive destination for Muslim travelers. This effort is integral to the country’s growth in the global tourism market.