Dubai, UAE- 4 February 2025: On the second day of Medlab Middle East, Informa Markets officially announced the exhibition’s rebranding to WHX Labs Dubai, underscoring a transformative vision for connecting people, businesses, governments and innovators across borders.

The name World Health Expo (WHX) unifies Informa’s healthcare events around the world to better facilitate connection and collaboration under a single brand. WHX Labs Dubai will build on Medlab Middle East’s 24 years of success, connecting more than half a million healthcare professionals in nine countries across four continents. By consolidating each event within the Informa Markets Healthcare portfolio, WHX aims to amplify their impact, fostering greater innovation, stronger connections and transformative progress within the healthcare ecosystem.

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Tom Coleman, Group Exhibition Director, Informa Markets Healthcare, said: “This new identity highlights Dubai’s essential role as a hub for laboratory innovation and reinforces the city’s lasting impact on the industry’s advancement. By establishing WHX Labs Dubai, we reaffirm our commitment to driving progress in the sector while honouring Dubai’s dynamic ecosystem, which continues to foster cutting-edge scientific discovery and development.”

Medlab Middle East is showcasing the latest innovations and technologies across eight dynamic product categories, which include Disposables and Consumer Goods, Emergency Medicine, Imaging and Diagnostics, Healthcare and General Services, IT, Laboratory, Medical Equipment and Devices and Pharma and Nutrition.