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MedEdge MEA > Health Conferences & Events | ุงู„ู…ุคุชู…ุฑุงุช ูˆุงู„ูุนุงู„ูŠุงุช ุงู„ุตุญูŠุฉ > FIBO Arabia inaugural event positions Saudi Arabia at the centre of the global wellness industry
Health Conferences & Events | ุงู„ู…ุคุชู…ุฑุงุช ูˆุงู„ูุนุงู„ูŠุงุช ุงู„ุตุญูŠุฉ

FIBO Arabia inaugural event positions Saudi Arabia at the centre of the global wellness industry

ME Desk
ME Desk
Published: October 20, 2025
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The inaugural edition of FIBO Arabia concluded last week, welcoming 12,399 regional and international visitors to the three-day showcase, which took place at the Riyadh Front Exhibition & Conference Center.

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The exhibition was officially opened on 1 October by Mr. Naif AlDossary, Advisor to the Deputy Minister of Sport, Mr Basim Ibrahim, Sport Sector Investment Development Director in the Ministry of Investment, who was joined by representatives from the Ministry of Health. Held under the theme โ€˜For a Strong and Healthy Societyโ€™, and aligning with Saudi Vision 2030, the event delivered an integrated platform for innovation, knowledge exchange, and strategic partnerships across the wellness value chain.

Supported by the Ministry of Investment as Strategic Partner, the Ministry of Sport as Executive Partner, and the Ministry of Health as the official Wellness & Longevity Partner, the event showcased over 80 global exhibitors and homegrown enterprises, featuring five dynamic live arenas and a conference programme hosting more than 50 internationally renowned speakers, setting a new benchmark for fitness events in the region.

Cynthia Zeinoun, Event Director of FIBO Arabia, adds: โ€œWhat makes this event truly special is the way it unites government, business, athletes, and communities around a shared vision for healthier, more active lifestyles. This first edition is only the beginning, we are building momentum in Riyadh to shape the regional and international fitness landscape for the future.โ€

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Among the eventโ€™s headline announcements was the launch of the first Fitness Sector Development Report, Kingdom of Saudi Arabia; a collaboration led by the Ministry of Sport in partnership with FIBO Arabia and advisory firm CAA Portas. The report was presented by Abdullah AlRasheed, Director of Investment Enablement, Ministry of Sport and Wissam Khalaf, Head of MEA and Partner, CAA Portas and outlined that the fitness industry in the country is expected to double in value to SAR 15.5 billion by 2030, driven by investor interest, policy reform, and surging participation from women and youth.

The exhibition also marked a significant step forward in national fitness development. As part of the Performance Arena, the FIBO Arabia x Saudi Bodybuilding Federation National Championship featured Saudi athletes competing for a spot in the upcoming IFBB World Bodybuilding Championships.

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