Elucid, an AI medical technology company focused on providing physicians with a more precise view of atherosclerosis to drive patient-specific therapeutic decisions, has named Dr. Robert “Bob” Pelberg as its new senior vice president of medical affairs. A highly accomplished cardiologist and nationally recognized expert in cardiovascular computed tomography angiography (CCTA), Dr. Pelberg brings to Elucid decades of clinical experience and a deep understanding of advanced imaging technologies and clinical research. In his new role, he will help shape and execute the company’s clinical and research strategies and will lead the company’s clinical operations quality efforts, ensuring compliance to the highest clinical quality and regulatory standards.
Dr. Pelberg’s hiring comes at a pivotal moment for Elucid, as it accelerates both its clinical research strategy and commercial growth of its flagship product PlaqueIQTM image analysis software. PlaqueIQ is the first and only FDA-cleared, non-invasive plaque analysis based on objective histology rather than subjective CCTA visual estimates. PlaqueIQ quantifies and classifies plaque morphology based on ground-truth histology, the gold standard for characterization of plaques. The software is designed to help physicians prioritize and personalize treatment based on actual disease, rather than population-based risk.
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“Dr. Pelberg’s appointment marks a critical step in Elucid’s mission to deliver clinically valuable and scientifically rigorous tools to physicians. He will play a key role in expanding awareness of the company’s software and key features within the medical community—engaging with clinicians, guiding study design, and articulating the clinical value of Elucid’s histology-based technology in improving cardiovascular care, with our plaque analysis software today and our FFR-CT product in the near future,” said Kelly Huang, CEO of Elucid. “Together, we are committed to helping align product development with real-world clinical needs, ultimately enhancing the impact of Elucid’s work in transforming diagnostics for coronary artery disease.”
“As physicians, we know the importance of having a clear understanding of each patient’s coronary plaque and how that impacts their risk of future cardiac events, including heart attack and stroke, as well as how to care for each individual based on their own plaque assessment. I share Elucid’s vision of a future where physicians will be able to incorporate patient specific plaque characteristics to create personalized care pathways in coronary artery disease that can ultimately help reverse the prevalence of heart attack and stroke,” said Dr. Pelberg. “I look forward to contributing to the company’s mission and helping deliver on that goal.”
