April 2026 – The National Insurance Company – Daman, a subsidiary of PureHealth, the largest healthcare group in the Middle East, has successfully concluded the fourth season of its annual health and wellbeing initiative, #RamadanWithDaman, reinforcing its commitment to promoting healthier lifestyles and stronger communities across the UAE.
Aligned with the UAE’s Year of Family, the 2026 edition placed a renewed focus on encouraging families to adopt healthier habits together throughout the Holy Month. In collaboration with Pura, PureHealth’s AI health companion, participants were able to track their daily activity, build consistent routines, and stay active in a structured and accessible way.
The fourth season of #RamadanWithDaman recorded strong engagement, with around 10 thousand participants from across the UAE collectively logging over 928 millionsteps throughout Ramadan. Participation reflected broad community reach, with consistent activity levels maintained throughout the challenge, highlighting a growing commitment to health and wellbeing.
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Daman is honouring the top achievers of this year’s #RamadanWithDaman challenge with a range of prizes, including smartphones, smartwatches, and shopping vouchers.
Commenting on the initiative, Khaled Ateeq Aldhaheri, Chief Executive Officer of Daman, said: “This year’s edition of #RamadanWithDaman highlighted the important role families play in shaping and sustaining healthy lifestyles. It was encouraging to see strong participation from across the UAE, with individuals and families coming together to adopt positive habits and remain active throughout Ramadan. This reflects our continued commitment to supporting healthier and more connected communities, in line with national priorities.”
