Abu Dhabi, UAE – 29 April 2025: The National Health Insurance Company – Daman, a subsidiary of PureHealth, the largest healthcare group in the Middle East, has honoured the winners and participants of the thirdseason of #RamadanWithDaman. This year’s edition, powered by PureHealth’s AI-enabled app Pura, set a new benchmark for community engagement, attracting a record number of participants.
With over 877 million steps logged in Pura, the 2025 edition saw close to 10,000 participants from across the UAE join the movement to prioritise physical wellbeing during Ramadan. The initiative continued to champion inclusivity and gender balance, with over half of the participants being female, indicating the widespread appeal and reach of the campaign. The strong participation and steady engagement throughout the challenge highlighted a growing commitment to wellness and a health-conscious lifestyle across the UAE.
At an awards ceremony at Daman’s headquarters in Abu Dhabi, Daman honoured the top achievers of this year’s #RamadanWithDaman challenge with a range of prizes, including iPhones, iPads, and Apple Watches. Commenting on the success of the campaign, Khaled Ateeq Aldhaheri, Chief Executive Officer of Daman, said:
“We are proud to witness the widespread participation throughout the third season of #RamadanWithDaman. Encouraging nearly 10,000 individuals to get moving during a time of faith and reflection is a remarkable achievement. This year’s success, driven by the innovative capabilities of Pura, reaffirms our commitment to fostering a healthier, more active community, supporting the UAE’s national health agenda and the spirit of the UAE’s Year of Community, which celebrates unity, wellbeing, and collective action. We are grateful to everyone who participated and contributed to this shared goal.”
Since 2022, #RamadanWithDaman has stood as a testament to Daman’s commitment to corporate social responsibility (CSR) and its aim to cultivate a healthier community. The campaign will return next year, continuing its mission to encourage healthy living and strengthen community bonds.
