March 2026- As part of its ongoing efforts to further develop the personalised weight management programme, the Abu Dhabi Public Health Centre (ADPHC), has announced a collaboration with Novo Nordisk, a global healthcare company, to support programme initiatives and enhance community awareness around weight management. The collaboration contributes to reinforcing a preventive approach focused on early detection and early intervention within the emirate’s healthcare system.
The collaboration focuses on supporting the implementation of the personlised weight management programme across the healthcare system by empowering family physicians and healthcare professionals, as the first point of contact with the community. This includes strengthening their role in early identification, appropriate guidance, and ongoing follow-up of individuals through the programme’s approved care pathways.
This collaboration comes at a time of growing demand for preventive and sustainable approaches to weight management, reflecting Abu Dhabi’s broader shift toward prevention, early detection, and early intervention, and toward improving quality of life through more integrated, community-responsive healthcare models.
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The personalised weight management programme is distinguished by a people-centred approach, whereby an individual care and follow-up plan is designed for each participant based on a comprehensive assessment that includes health indicators, lifestyle factors, and risk factors. This ensures that interventions are aligned with the specific health needs of each individual. The programme is also fully integrated within Abu Dhabi’s healthcare system, enabling continuity of care and seamless movement across different levels of care.
Commenting on the collaboration, H.E. Dr. Rashed Al Suwaidi, Director General of the Abu Dhabi Public Health Centre, said: “The personalised weight management programme represents a key pillar of our efforts to promote community health through a model built on prevention, early detection and intervention, personalised care, and continuity of follow-up. This collaboration supports the programme’s objectives by strengthening awareness and providing clear, trusted pathways that enable individuals to take practical and sustainable steps toward managing their weight and improving their overall health and quality of life.”
Dr. Cecilia Radu, General Manager of Novo Nordisk UAE, highlighted the importance of the collaboration, stating: “We are proud to support the personalised weight management programme led by the Abu Dhabi Public Health Centre, which reflects a science-based, preventive, and collaborative vision. Novo Nordisk contributes to supporting the implementation of the programme through its expertise in conditions related to excess weight, participation in awareness initiatives, and capacity-building efforts, helping strengthen the role of healthcare professionals in raising awareness and empowering individuals to make informed health decisions.”
