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Home - Lead - Healthcare Group Partners with Hospitality Academy to Enhance Patient Experience

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Healthcare Group Partners with Hospitality Academy to Enhance Patient Experience

ME Desk
ME Desk
Published: October 22, 2026
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Cambridge Health Group (CHG), a subsidiary of Amanat Holdings PJSC, has signed a Memorandum of Understanding with Abu Dhabi Hospitality Academy โ€“ Les Roches to strengthen hospitality standards across its healthcare facilities in the UAE and Saudi Arabia.

Announced at the Abu Dhabi Future Health Summit 2026, the partnership will introduce tailored training programmes to improve service quality and patient experience across CHGโ€™s regional network.

The collaboration will begin with assessments of existing hospitality practices at CHGโ€™s hospitals. Based on the findings, the Academy will develop three programmes: leadership development for management teams, hospitality excellence training for frontline employees, and a Train-the-Trainer initiative to build internal expertise.

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Wael Abdallah, Group Chief Executive Officer of Cambridge Health Group, said:ย โ€œAt Cambridge Health Group, we have built a regional healthcare network recognised for both the quality of our clinical care and our commitment to delivering an exceptional experience for patients and their families. Maintaining and advancing these standards requires continued investment in our people and a strong culture of service excellence. Our partnership with Abu Dhabi Hospitality Academy โ€“ Les Roches builds on this foundation, bringing hospitality expertise into our healthcare environment to further elevate the standards of care, compassion and service across our expanding network.โ€

Georgette Davey, Managing Director, Abu Dhabi Hospitality Academy โ€“ Les Roches, said: โ€œWe are delighted to formalise our partnership with Cambridge Health Group, marking an important step in extending the Academyโ€™s reach beyond traditional hospitality and building closer ties with the healthcare sector. Hospitality and healthcare may serve different purposes, but both place people at the centre of the experience.ย Through knowledge exchange and practical collaboration, we look forward to applying hospitality expertise in a new context and supporting a more personalised, compassionate patient experience.โ€ย 

Also read: UAE Sets Four National Commitments to Advance Evidence-Based Integrative Medicine

The programmes will target full-time employees and outsourced staff, with service excellence standards also incorporated into onboarding for new team members. The initiative aims to promote consistent, personalised and compassionate experiences for patients, families and visitors.

The partnership will also support knowledge sharing and industry engagement through guest lectures, joint projects, case studies and professional forums. Further initiatives will be developed through separate agreements between the two organisations.

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