Bawabat Al Sharq Mall has launched its “Stronger in Pink” campaign in collaboration with NMC Royal Hospital Abu Dhabi to promote women’s health awareness during Breast Cancer Awareness Month.
Running from October 16 to 18, 2026, from 5:00 PM to 9:00 PM, the campaign will offer visitors free health screenings and medical consultations, alongside interactive activities focused on the importance of early detection and regular health checks.
The initiative aims to encourage women to prioritise their well-being, attend routine screenings and seek medical advice when they notice changes in their health. It also highlights the role of community awareness and collaboration in supporting women’s health.
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Baniyas Investment & Development Company emphasised the importance of collective efforts in promoting community well-being. The company noted that initiatives focused on women’s health reflect a commitment to social responsibility and encourage women to make their health a priority while pursuing their personal and professional goals.
Through the “Stronger in Pink” campaign, Bawabat Al Sharq Mall continues to expand its role as a community engagement space beyond shopping and entertainment. The initiative underscores the importance of accessible health information, preventive care and partnerships that encourage women to take an active role in managing their health.
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