- 92% place high importance on taking control of their health and well-being.
- 77% trust artificial intelligence to enhance outcomes in diagnosis, treatment, and system efficiency.
- 93% are convinced of the benefits of telehealth and e-health, signaling widespread adoption.
- 83% are more likely to choose providers that prioritize sustainability in healthcare.
Royal Philips has released the second edition of The Philips Health Trends Research UAE. Conducted by market research firm Censuswide, the study explores people’s perceptions across key aspects of health.
The findings reveal three clear shifts shaping healthcare in the UAE:
Proactive Choices and Digital Health Adoption
UAE residents are emerging as one of the region’s most health-conscious and future-ready populations. A notable 92% of respondents place high importance on taking control of their health and well-being, reflecting a clear shift toward personal accountability.
Growing confidence and optimism in digitalisation and artificial intelligence (AI)
The study reveals that 77% of residents are confident in AI’s ability to enhance healthcare delivery – from diagnosis and treatment planning to operational efficiency.
This confidence extends to virtual care with 79% of UAE residents expressing positive sentiment toward telehealth and e-health solutions. In fact, results show that virtual care has become widely adopted, with 93% of respondents convinced of the benefits of telehealth and e-health services, such as the convenience of remote consultations and access to the right specialists regardless of location.
Sustainability in healthcare
In parallel, sustainability is influencing patient decisions more than ever, with 83% of respondents more likely to choose providers that champion environmentally responsible practices. The research shows that 86% of respondents believe sustainability should be a key priority for the sector.
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Tamer Said, General Manager for Health Systems, Philips West Africa, Gulf and Levant stated, “This study provides important insights into how UAE residents are reshaping their healthcare journeys. Improved access to information and increased awareness are empowering people to take greater control of their health and well-being. At the same time, growing confidence in telehealth and digital health solutions reflects a strong willingness to embrace innovation that makes care more convenient and accessible. Equally significant is the rising emphasis on sustainability, with patients actively seeking providers who operate responsibly and align with their personal values. This research helps us deepen our understanding of these preferences and contributes to shaping a future-ready, patient-centric healthcare system for the UAE.”
