Riyadh, Saudi Arabia- 15 October 2024- As the sports and fitness industry in Saudi Arabia continues to gain strength, RX is set to launch a premier event for health and fitness to the Kingdom: FIBO Saudi – For a strong and healthy society.

FIBO Saudi will be held at the Riyadh Front Exhibition and Conference Center from 1-3 October 2025.

In 2023, the Ministry of Investment announced a total value of more than US$7.1 billion for Saudi Arabia’s sports sector, a significant increase from US$6.3 billion in 2022. Government-led initiatives like Vision 2030 have driven the rapid expansion of the country’s sports and fitness sectors.

Furthermore, the growing prevalence of health issues and rising health consciousness among the Saudi population are driving increased demand for gyms and fitness clubs, which has presented opportunities for several international brands to enter the Saudi market.

“The launch of FIBO Saudi will help further bolster and expand the burgeoning health and wellness sector in Saudi Arabia, offering opportunities for industry professionals and enthusiasts to network, showcase innovations, and drive advancements in health and wellness,” said Vasyl Zhygalo, Managing Director for RX Middle East.

Under Vision 2030, the Saudi government has launched the National Transformation Plan, which aims to enhance health and wellness among its population. The target is to increase the physically active population from 13% to 40% by 2030. Other initiatives, such as the Quality of Life programme, aim to increase public participation in sports and athletic activities and reach regional and global excellence in select professional sports.

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FIBO Saudi’s vision is to create a strong fitness industry and a healthy society. Over the course of three days, FIBO Saudi will bring together key players from around the world in the health, fitness, and wellness sectors. It will offer business and networking opportunities, educational sessions, and live, interactive experiences.

FIBO Saudi will feature a variety of segments, including Fitness Equipment, Hospitality, Sports Nutrition, Fitness Technology, Sports Medical Equipment, Functional Training and Wellness Equipment.