June 2024- Bupa has announced a global partnership with the All Blacks, Teams in Black and is also now the international healthcare partner of the Black Ferns. All teams widely regarded across the world as leaders on and off the rugby field.
As the official healthcare partner of the All Blacks, Teams in Black and the international healthcare partner of the Black Ferns, Bupa will support keeping the squads healthy so that they can perform at their best, and in-game physios will have access to Bupa medical packs.
Bupa’s mission of helping customers to live longer, healthier, happier lives and making a better world aligns perfectly with the All Blacks philosophy. The partnership will focus on the link between health and high performance and will promote health in all its forms, not only at the elite level of sport but throughout all levels of rugby and beyond.
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Iñaki Ereño, Group CEO at Bupa, said, “It’s fantastic to partner with such a prestigious and successful institution as New Zealand Rugby and the All Blacks. These are legendary teams that epitomise health and high performance. We are excited to be working in partnership, championing healthy lifestyles worldwide and supporting these athletes who are leading the way.”
New Zealand Rugby CEO and former All Black Mark Robinson said, “The health of our players is the key to their ability to perform at the highest level so our partnership with Bupa will give us the opportunity to tap into their wealth of knowledge in this space.”
