Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare capabilities to support organisations across the region through integrated medical, creative, data, media and technology expertise.
Led by Ramzi Sleiman, Chief Executive Officer of Saatchi & Saatchi Gulf and Publicis Health ME, the new practice will also be managed by Noyala Rajakumar, Head of Publicis Health ME, and Karen Kamel, Business Lead.
The initiative aims to help stakeholders across the healthcare ecosystem translate medical innovation, policy developments and changing consumer needs into meaningful engagement, behaviour change and improved health outcomes.
The launch comes as the Middle East places greater emphasis on preventive healthcare and longevity. Regional healthcare expenditure is projected to reach US$159 billion within the next three years, while chronic diseases continue to challenge healthcare systems and communities.
Click here to join our WhatsApp channel here
Ramzi Sleiman, Chief Executive Officer of Saatchi & Saatchi Gulf and Publicis Health ME, added, “Today, one person’s wellbeing increasingly becomes the responsibility of the many, and it takes expertise of all kinds to build a healthier society. Our clients understand this better than most. They are transforming at a pace that is redefining the category entirely, and that transformation deserves to be met with equal ambition and expertise. Publicis Health Middle East brings together global healthcare expertise and deep regional market understanding in a model designed for the realities of healthcare today. Together with the strong specialist leadership of Noyala and Karen, we are ready to help accelerate the region’s healthcare transformation.”
Publicis Health Middle East builds on the Groupe’s integrated Power of One model, bringing together specialised healthcare expertise with its broader capabilities in data, media, technology and influence. The approach is designed to provide healthcare organisations with a coordinated partner for communication, engagement and transformation initiatives.
Also read: Abu Dhabi Advances Fertility Care with New Centre of Excellence and Research Initiatives
Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East & Turkey, said, “Publicis Health Middle East marks an important step for the Groupe in the healthcare sector, reflecting both the scale of opportunity across the region and our continued investment in specialised capabilities. With healthcare transformation accelerating across the region, now is the right time for a more connected model that can deliver impact across the ecosystem.”
Through the new practice, Publicis Groupe aims to support healthcare stakeholders in addressing evolving regional needs and advancing initiatives focused on better health outcomes.
